Leading Integrated Travel Marketing Firm to Spearhead U.S. PR Efforts for Tourism Board
Los Cabos, Mexico (March X, 2016) – The Los Cabos Tourism Board has selected MMGY Global, the nation’s largest integrated travel marketing company, as its U.S. Agency of Record for public relations following an official RFP review in January.
Effective immediately, MMGY will work with the Los Cabos Tourism Board to implement its public relations efforts across the North American market. Through the execution of a targeted media relations program, along with the development of larger creative campaigns targeting U.S. travelers, MMGY is tasked with positioning Los Cabos as the best tourism and meetings destination in Mexico. The agency’s remit is to maintain momentum on the region’s unprecedented growth and rapid comeback from Hurricane Odile in 2014.
“Los Cabos is ready for business and eagerly awaits U.S. travelers,” say Luis Palacios, CCO and Ruben Reachi, CEO of the Los Cabos Tourism Board. “With 15,000 hotel rooms and 3,000 more in the pipeline; increased airlift from the U.S. and Canada; a buzzing culinary scene; and various experiences to be had from land, air and sea, our destination is booming once again, and we are excited to have MMGY Global onboard as a partner to help tell our special story.”
“As our New York office continues to grow, we are pleased to add Mexico’s premier tourism and meetings destination to our client roster,” says Clayton Reid, CEO and president of MMGY Global. “It is an exciting time for the destination, and we are committed to putting a spotlight on its progress and diverse cultural and natural offerings.”
About MMGY Global
MMGY Global is an integrated global marketing firm with more than 35 years of experience in travel, hospitality and entertainment industries. With offices in Kansas City, New York, Orlando, and Madrid, MMGY serves many of the world’s premier travel and tourism brands, including destination promotion boards, attractions, lodging, transportation and technology partners. MMGY provides comprehensive research, branding and measurement solutions as well as strategy and support in paid media, interactive development, mobile, social media, promotions, public relations and CRM. The agency is also the author of the widely acclaimed MMGY Global Portrait of American Travelers® and travelhorizons®.
About Los Cabos
Los Cabos, located at the tip of the 1,000-mile long Baja Peninsula, is one of the world’s most diverse tourism destinations. Boasting a dramatic desert backdrop nestled by coastlines of the Pacific Ocean and Sea of Cortez, Los Cabos is home to award-winning resorts and culinary offerings considered some of the finest available anywhere. A growing list of championship golf courses, rejuvenating spas, world-renowned sport fishing tournaments, and state of the art convention facilities add to the destination’s unmatched appeal. For more information, images and videos from Los Cabos, please visit www.visitloscabos.travel, follow us on Twitter @LOSCABOSTOURISM and visit us on Facebook, YouTube, and Instagram.